Jive!

As a designer who enjoys prebiotic soda, Lindsey noticed a lack of personality in her favorite brands' packaging; comprised of stale sans-serifs, low-contrast pastels, and flat graphics, she saw that the industry needed a change. Seizing the opportunity in the market, Lindsey created "Jive!"— a caffeinated prebiotic soda, whose branding is as vibrant and energetic as its consumers. Through her meticulous design process, Lindsey used unique typography, saturated colors, chic illustrations and motion graphics to bring this new, exciting brand to life.

Art Direction and Design by Lindsey Mellor.
Made for educational purposes only.